rhumb.

    Fractional CFO

    Senior finance thinking, without the full-time hire.

    rhumb works as a Fractional CFO partner for businesses that need regular, senior finance and commercial support built into how they run. It's for when you need more than a one-off diagnostic, but a full-time CFO would be more than you need, or more than you're ready for.

    Is this right for you?

    It's a good fit if:

    • Your business has grown more complex, and the finance thinking hasn't kept up
    • You want someone who'll make the numbers make sense, and tell you what they mean for your decisions
    • You'd rather have a steady, trusted partner than a stack of reports

    It's probably not for you if:

    • You need a full-time finance team or someone to sit in your office five days a week
    • You're looking for bookkeeping or tax compliance

    What I help with

    You don't just need someone to track what's already happened. You need someone who can help you see what's coming and make better calls because of it. I use your numbers to inform the roadmap, and I bring 20+ years of finance, strategy and operations experience to help you grow with confidence.

    Strategy

    • Know where you're heading. Forecasts, budgets and scenario planning that let you test your growth decisions before you make them.
    • Navigate big moments. Support through acquisitions, mergers, restructures or the next stage of growth.
    • Report with confidence. Clear KPIs and board reporting that people can actually use, and investors can trust.

    Commercial

    • See where you make and lose money. Which services are profitable and which only look busy.
    • Price with confidence. A pricing approach that stops you leaving money on the table.
    • Free up cash. Better cash flow and smarter costs, without cutting the things that matter.

    Finance

    • Build your team's confidence. Coaching and mentoring for your internal finance people.
    • Fix the systems. Modern tools and workflows that scale with you and cut the manual effort.
    • Management accounts you'll actually read. Clear monthly insight instead of dense spreadsheets.

    Whatever your business needs to move forward, we'll shape it together.

    Three ways to work together

    Every business needs a different kind of support at a different time, so I don't force you into a rigid box.

    Not sure which one is right? Start with a session or a project. Most clients move into a retainer once they've seen how we work.

    1. A Project

    Solve one specific thing.

    Best for: a clear question, a sudden commercial hurdle, or a defined piece of work that needs expert attention now.

    How it works: We agree the problem, the scope and a single, transparent fee. No open-ended timelines, no surprises. You can see examples in the Alignment projects on this site.

    Pricing: A fixed fee, agreed upfront once we've scoped the work.

    2. A Retainer

    A trusted senior partner on call, month to month.

    Best for: fast-moving businesses that want a regular sounding board and senior input, with some flexibility on when it happens.

    How it works: You pay a fixed monthly fee for an agreed number of days with me each month. At the start of every month, we agree what we're focusing on and what you should have by the end of it. It's about results, not the clock.

    TierWhat's includedPrice
    Sounding BoardUp to 2 days a monthTailored to your business
    EmbeddedUp to 4 days a monthTailored to your business
    Dedicated8+ days a monthTailored to your business

    Minimum three-month commitment.

    3. Dedicated Days

    A fixed rhythm in your diary.

    Best for: more established businesses where the commercial foundations are in place, and you want a steady, scheduled senior presence.

    How it works: We book set days each week or month, so I become a reliable part of your operating rhythm. That means regular performance reviews, systems work and ongoing growth planning, with your team and board knowing exactly when I'm there.

    Pricing: Agreed per engagement. Minimum two days a month, three-month commitment.

    What you can expect from me

    • Clarity on priorities. We agree what we're working on and what success looks like, every month.
    • Straight talk. I'll tell you what you need to hear, in plain English.
    • No jargon. Numbers turned into decisions you can act on.
    • A stronger team. I work to build your team's capability, not your reliance on me.

    Let's find the right setup

    Whether you need a quick diagnostic or a steady hand in your monthly leadership meeting, we'll choose the option that protects your momentum.

    Start a conversation