Topic

Pricing and Profitability

How agencies and consultancies set prices that protect margin: day rates, value-based and cost-plus pricing, retainers, utilisation and scope creep.

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Pricing Strategy for Agencies and Consultancies

How agencies and consultancies should price: day rates, retainers, fixed fees and value-based pricing, with the numbers behind each and when to raise rates.

Want help with this in your own business? See Pricing strategy.