Senior financial thinking to price, decide, stabilise and grow.
Something is commercially off.
Let's find out what.
rhumb helps individuals, agencies and businesses make clearer commercial decisions by identifying where pricing, margin, strategy, people and execution are out of sync.
Whether you need to price better, pressure-test a decision, diagnose a business issue or bring in ongoing Fractional CFO support, rhumb helps you find the right next step.
Find your starting point
The subtlety of commercial problems
Commercial issues rarely show up as a single moment where something breaks. More often, it's subtle hints (sometimes just a gut feeling) that something isn't working, and you can't quite put your finger on why.
The business owners and leaders I work with are genuinely excellent at what they do. But as things start to scale, we've found it's the small gaps, easy to miss day-to-day, that add up and cost you in the long run.
Left alone, they tend to stay hidden until they're not: until they've become expensive, or urgent, or both.
Put simply, your business has reached a level of complexity where you lack the in-house strategic bandwidth to step back and optimise commercial performance. What it needs is senior finance thinking, but not necessarily a full-time CFO.
Where is the commercial pressure showing up?
Every person and business carries commercial pressure differently and that is exactly why rhumb offers different solutions to better support individuals and businesses.
Choose the starting point that feels closest to what you need right now.
Pricing Feels
Unclear
For individuals, freelancers, consultants and growing businesses that want to price with confidence.
Pricing strategy →Dial a CFO
Senior commercial thinking on demand. Real answers, without the full commitment.
Dial a CFO →Something Feels Misaligned
For businesses where strategy and execution are misaligned or have competing priorities.
Alignment →Ongoing Finance Leadership
Ongoing senior finance thinking for businesses that need clarity, challenge and commercial support.
Fractional CFO →
Why Kim
I spent 20+ years being the finance person in the room who asked why.
My career spans senior leadership roles within sub-£100M businesses, from highly complex operations to agile creative digital agencies. I was the one getting close to the operations, diagnosing cause and effect, and finding exactly what was quietly costing the business.
It worked. But I saw the cost of flying blind. It's the same blind spot that holds most leaders back: undervaluing services and missing the risks (and opportunities) sitting in plain sight.
Now I work with senior leaders and their organisations at the point where commercial clarity is needed, not in analysing the numbers, but in making them viable for what's next.
Access to finance thinking isn't reserved for big business. I also partner with individuals and smaller agencies at critical milestones, delivering high-level strategic eyes exactly when it matters most.
I know what commercial chaos looks like.
I've been there.
I know how to guide you through it.
What clients say
Kim understood that the finance team couldn't exist in a silo: she was across the operations of the business, the commercials of the business, and across the long term strategy of the business - at a time when all of that had never been more complicated. Working with Kim was always a joy, not just because she's a great person (which, for the avoidance of doubt, she absolutely is), but because I knew that with her leading the finance team, the business would always be better: better run, better managed, and ultimately, better led.
